Itzhome Global Expansion – Master Franchise Opportunity – Australia Explained

Background

Itzhome is a cutting-edge home services platform that connects homeowners with trusted and reliable service providers via an easy-to-use app.

The franchise model is backed by the legacy of Poppies Cleaning, a reputable UK-based cleaning company that has been operational for over 45 years and has serviced tens of thousands of homes in the UK since its inception.

Poppies has built a strong reputation for delivering exceptional home cleaning and domestic services, which provided a solid foundation for the development and growth of the Itzhome business model.

Following a successful pilot program throughout 2024 and early 2025 Itzhome was officially launched to the franchise market in April 2025.

The pilot demonstrated significant market demand and operational efficiency, leading to rapid growth and interest in expanding the business further.

Based on the success of the pilot and leveraging Poppies’ well-established brand, Itzhome is now expanding across the UK and is seeking Master Franchisees globally, to replicate its success.

The business model offers an innovative approach to home services, combining the convenience of an app-based platform with the trusted legacy of Poppies’ domestic service experience.

As we look to expand into Australia, we are offering Master Franchise opportunities to experienced investors who can help drive growth and bring the Itzhome service to more households.

Market Opportunity in Australia

Australia’s home services industry is experiencing substantial growth, driven by increased consumer demand for convenience and efficiency.

The rise of on-demand platforms is reshaping how home services are delivered, with more Australians seeking digital solutions to connect with trusted service providers for cleaning, maintenance, repairs, and other domestic needs.

The market for on-demand home services is expanding rapidly, as consumers increasingly prefer the convenience of booking services via mobile apps and platforms.

This growing trend aligns perfectly with Itzhome’s offering, combining the convenience of technology with the reliability and trust associated with Poppies’ 45 years of experience in the home services sector.

The on-demand home services market allows customers to book services when and where they need them, making it an attractive solution for busy, time-conscious households.

Key Data:

Itzhome’s franchise model in Australia will mirror the successful approach used in the UK, where territories are defined based on 50,000 target sonar households. This method ensures that each franchisee is assigned a manageable and profitable customer base, allowing them to effectively scale their business.

In the UK, each franchise territory covers approximately 50,000 target sonar households, focusing on affluent areas with strong demand for home services.

Australian Market:

• Total Households in Australia (2020): 9.96 million (source: Australian Bureau of Statistics, 2020)
• Target Market (Households in the 3rd, 4th, and 5th income quartiles):
  • 3rd Quartile (Households earning $60,000–$88,000): 1.99 million households.
  • 4th Quartile (Households earning $88,000–$116,000): 1.99 million households.
  • 5th Quartile (Households earning above $116,000): 1.99 million households.
• Total Target Market Households (3rd, 4th, and 5th Quartiles): 5.98 million households (~60% of all Australian households).

Relating Australian Market Data to UK Franchise Territories

In the UK, each franchise territory covers approximately 50,000 sonar households, a model that has been effective in managing the growth and ensuring profitability for franchisees for Poppies for 45 years.

By using this same approach for Australia, we can estimate the number of territories available for sale based on the target market in the 3rd, 4th, and 5th income quartiles.

• Territory Size: Each territory is designed to target 50,000 households, a benchmark derived from the UK model, which has been successfully implemented for decades through Poppies Cleaning
• Total Potential Territories in Australia: Given that there are 5.98 million target households in the 3rd, 4th, and 5th quartiles, we can estimate the number of sellable territories:
  • 3rd Quartile (1.99 million households): 1.99 million ÷ 50,000 = 40 territories.
  • 4th Quartile (1.99 million households): 1.99 million ÷ 50,000 = 40 territories.
  • 5th Quartile (1.99 million households): 1.99 million ÷ 50,000 = 40 territories.

Total Projected Number of Territories Available in Australia: 120 territories.

This calculation uses data from the Australian Bureau of Statistics, which provides insight into income distribution and household sizes, helping estimate potential sellable areas. Further analysis of available territories will be carried out between any interested party.

This approach to defining territories ensures that each franchisee has a manageable and scalable territory with access to a profitable customer base, similar to how territories have been structured in the UK.

By offering 50,000 target households per territory, Itzhome ensures franchisees are set up for success, with the right balance between operational efficiency and growth potential.

The projected number of sellable territories in Australia is also in line with the population figures when comparing the UK against Australia.

In the UK there are 252 sellable franchise territories based on the number of Sonar households for a population of approx 68 million and there are 120 sellable territories in Australia for a population of approximately 27 million.

What the Master Franchisee Will Receive

The Master Franchisee will receive extensive support and resources to help launch and manage regional franchisees including:

1. Exclusive Territorial Rights:
   • The Master Franchisee will have the exclusive right to sell and operate franchise territories across Australia, with an estimated 120 territories available.
   • They will have the ability to create and manage multiple regional territories based on population density and demand.
2. Initial Franchise Fee Revenue:
   • The Master Franchisee will receive the revenue from the sale of each individual territory. The projected estimated cost of each territory will be AUD $28,500 per territory. This creates significant revenue potential from territory sales alone
3. Ongoing Royalties / Platform fee:
   • The Master Franchisee will receive 10% royalty / platform fees on the gross revenue of each franchisee they recruit and manage.
   • Assuming each franchisee generates AUD $300,000 in annual revenue, the 10% royalty will generate approximately AUD $30,000 annually per franchise.
   • With all 120 territories developed, the Master Franchisee will receive AUD $3.6 million in annual royalty fees from the franchisees.
4. Training and Support:
   • Training for Franchisees: The Master Franchisee will be responsible for delivering initial training programs for franchisees in their territories. This includes app training, operational procedures, customer service protocols, and marketing strategies.
   • Ongoing Support: The Master Franchisee will have access to a comprehensive operations manual and a dedicated support team from Itzhome’s head office, which includes continuous business coaching, IT support, and advice on best practices.
   • Marketing Support: Assistance with national and local marketing campaigns to drive brand awareness and help franchisees acquire new customers.
   • Tech Support: The Master Franchisee will receive comprehensive training on how to use the app platform effectively. This includes:
     • Initial Tech Training: A complete training program to ensure franchisees are fully equipped to operate the platform, manage bookings, and utilize reporting tools.
     • Ongoing Tech Training: Regular training sessions as the platform evolves, ensuring that all users remain proficient in new features or changes.
5. Business Growth and Development Support:
   • The Master Franchisee will be provided with ongoing business development resources, including the following:
     • Customer Acquisition Strategy: Proven marketing tactics to help franchisees attract customers.
     • Operational Efficiency Tools: Access to performance-tracking software to ensure franchisees meet key performance indicators (KPIs).
     • Scalability Guidelines: Strategies to help franchisees scale their operations as their customer base grows.
6. Access to a Profitable and Scalable Model:
   • Itzhome’s proven business model, including the app-based platform and franchise support system, provides a scalable way to expand rapidly in the Australian market.

Financial Model and Fees

The financial model includes a mix of upfront fees from territory sales, ongoing royalties, and platform contributions.

For a full detailed financial model please contact us to discuss the master franchise opportunity in Australia. Please contact us here.

Other Master Franchise Opportunities

Itzhome business model can be expanded into many countries globally. If you are interested in a master franchise in your area please contact us here.